The numbers don't lie, and the numbers here clearly tell us a story that mobiles apps are the wave of the future. You can easily have an app for your small business, and here's how.
1. Be where the people are (on their phones!)
Having a website is no longer enough, did you know that the average person in North America spends more than two hours per day on their mobile phone? At minimum, your website should be mobile optimized by now, or you're really missing out on potential customers. But on top of that, the numbers show that 89% of mobile time is spent on apps, and only 11% of mobile time is spent browsing the web.
2. Engage your customers
Your customers are more on-the-go than ever before and your communication style with them should reflect that if you want to meaningfully connect with them. An app puts your business right at their fingertips making your schedules and contact details completely accessible to them. You can have a direct line of communication with them through notifications for important announcements or special offers.
3. Better yet, retain your customers
You've spent all this money on marketing to get new customers in the door, but we can't simply ignore them in order to get back to attracting more new customers, we have to take care of the ones we already have, too. 61% of users who have visited your website will not return if they had a poor mobile experience.
4. Enhance your brand
Stand out from your competition with a beautiful and easy-to-use mobile app. Many small businesses still haven't jumped on the mobile app train and by taking a leap you can land far in front of your competition. Remember that an app should be an extension of your brand image that you already have with your services, but that the app elevates your brand for the value-add it provides.
5. Cultivate loyalty
There's so many ways to advertise out there from social media to ads to flyers. It is all starting to get very noisy, but a direct line of communication through your app is a great way to connect with your engaged customers without all of that distraction. Consider special promotions for this core base of customers or referral programs as a way to keep them loving your services, and to incentivize them to spread the word.
6. You can do it in an affordable way
The tricky part. Cost. Sure an app sounds great, but many app developers charge anywhere from $25,000 to $100,000 for a custom app, which is why so many small businesses have stayed on the sidelines.
That's why our partner company Active Apps powered by ChatterBlock exists. We offer custom-branded mobile apps to small to medium sized businesses who offer camps, classes, drop ins, birthday parties, community events, and more. We offer this as a subscription-based service starting as low as $150/month, so that you don't have to bear the up-front costs of the typical mobile app development process.
How you ask? Since we work with a certain type of business, we've already pre-built a certain fundamental outline of an app that we can use to custom-brand yours on. This significantly reduces the overall cost to us, which we can pass on to you. This works great with dance, art, music studios, recreation centres, museums, attractions, and more.
Here's a glimpse of the app: